Consulting engagement / 2026
Second Story
Stephanie Phillips
Let's break it down to build it up.
My role is to help you make the decisions around the business: what you sell, how you position it, how work finds you, how you price it, and how the brand supports all of that.
Latest agenda
Voice, website + pricing
October 26, 2026 · 30–45 minutes
- 5 minutes
- Voice + tone
- 12–20 minutes
- Website
- 10–17 minutes
- Pricing strategy
- 3 minutes
- Richard + next steps
Current direction
- Founder led
- Clients are buying Stephanie's judgment and practical experience.
- The value
- Practitioner proof, case studies, and the ability to break silos.
- Positioning
- Complete. Turn ambitious reuse goals into action.
- Brand
- Identity sent to Stephanie for review on November 6.
- Website
- Review delivered November 6. Recommendations not yet implemented.
- Services
- Strategic Communications / Program + Policy / Design + Development / Speaking + Workshops.
Last documented session
October 5 positioning meeting
Outcomes, decisions, open questions and what each of us owns next are in the meeting entry.
6 open
Decisions
- ApprovedCompany description and company short approved
- ApprovedPractitioner proof and silo busting approved
- ApprovedApproved tagline: Reusing the past to adapt to the future.
- WorkingCurrent four-service architecture
14 open
Action items
- StephanieSet up QuickBooks Online
- StephanieNarrow and confirm NAICS and service codes
- StephanieEvaluate which certifications are worth pursuing
- StephanieIdentify the highest-priority first client targets