Second Story

Action items

Stephanie

  • Stephanie

    Set up QuickBooks Online

    Dependency
    None
    Output
    Working accounting and invoicing setup

    Before next session

    In progress
  • Stephanie

    Narrow and confirm NAICS and service codes

    Dependency
    CPA input where it affects classification
    Output
    Confirmed codes for vendor registration and invoicing

    Before next session

    In progress
  • Stephanie

    Evaluate which certifications are worth pursuing

    Dependency
    Certification list in Company Foundation
    Output
    Short list of certifications to apply for

    Before next session

    In progress
  • Stephanie

    Identify the highest-priority first client targets

    Dependency
    Existing relationship list
    Output
    Prioritized targets for tailored outreach

    Before next session

    In progress
  • Stephanie

    Prepare responses to the positioning questions

    Dependency
    Questions sent ahead of the session
    Output
    Written answers used as positioning source material

    Before next session

    Complete
  • Stephanie

    Confirm or revise the current tagline after sitting with it.

    Dependency
    October 5 preferred direction
    Output
    Tagline approved at the October 5, 2026 meeting; confirmed by Hilmy.

    Before next positioning review

    Complete
  • Stephanie

    Finalize November Arizona conference print production with Accurate Litho.

    Dependency
    Production-ready identity and messaging
    Output
    Conference print materials

    Before conference production deadline

    In progress
  • Stephanie

    Review the identity and send feedback

    Dependency
    Identity emailed November 6, 2026
    Output
    Feedback or approval, then final asset handoff

    Next

    In progress
  • Stephanie

    Implement website recommendations

    Dependency
    Website review at /website-review
    Output
    Changes made to secondstoryreuse.com. None made yet.

    Next

    To assign

HILMY

  • HILMY

    Make advisor introductions for CPA, insurance and certification help

    Dependency
    None
    Output
    Advisor conversations scheduled

    Next two weeks

    In progress
  • HILMY

    Draft the positioning hypothesis for pressure testing

    Dependency
    Kickoff notes
    Output
    Positioning options document

    Before next session

    Complete
  • HILMY

    Review and cluster the priority prospect list privately

    Dependency
    Stephanie's relationship list
    Output
    Prospect clusters and outreach sequencing

    Before next session

    In progress
  • HILMY

    Think through the implementation-partner model

    Dependency
    Service architecture direction
    Output
    Options for handoff, partner network, or strategic lead role

    Next session

    In progress
  • HILMY

    Refine the mission and short-form positioning for Stephanie approval.

    Dependency
    October 5 positioning direction
    Output
    Positioning completed. Confirmed by Hilmy on November 6, 2026.

    Before next positioning review

    Complete
  • HILMY

    Confirm positioning handoff to Hot Metal / Richard

    Dependency
    Approved/current positioning hierarchy
    Output
    Positioning is complete; handoff record remains to be confirmed.

    Next

    To confirm
  • HILMY

    Deliver the website review

    Dependency
    Website screenshots
    Output
    Website review delivered November 6, 2026 at /website-review.

    November 6, 2026

    Complete

Hot Metal

  • Hot Metal

    Review client feedback and finish the remaining identity, presentation, speaking, and workshop applications.

    Dependency
    Positioning direction
    Output
    Identity emailed to Stephanie on November 6, 2026 for review.

    Ongoing

    In progress

Outside advisor

  • Outside advisor

    Confirm entity and tax treatment, including any S-corp election and sales tax questions

    Dependency
    CPA engaged
    Output
    Confirmed tax and accounting setup

    To schedule

    Needs CPA
  • Outside advisor

    Confirm insurance, liability, contracting and procurement requirements

    Dependency
    Service and engagement types defined
    Output
    Standard agreement and coverage guidance

    To schedule

    Needs counsel