Second Story
Action items
Stephanie
Stephanie
Set up QuickBooks Online
- Dependency
- None
- Output
- Working accounting and invoicing setup
Before next session
In progressStephanie
Narrow and confirm NAICS and service codes
- Dependency
- CPA input where it affects classification
- Output
- Confirmed codes for vendor registration and invoicing
Before next session
In progressStephanie
Evaluate which certifications are worth pursuing
- Dependency
- Certification list in Company Foundation
- Output
- Short list of certifications to apply for
Before next session
In progressStephanie
Identify the highest-priority first client targets
- Dependency
- Existing relationship list
- Output
- Prioritized targets for tailored outreach
Before next session
In progressStephanie
Prepare responses to the positioning questions
- Dependency
- Questions sent ahead of the session
- Output
- Written answers used as positioning source material
Before next session
CompleteStephanie
Confirm or revise the current tagline after sitting with it.
- Dependency
- October 5 preferred direction
- Output
- Tagline approved at the October 5, 2026 meeting; confirmed by Hilmy.
Before next positioning review
CompleteStephanie
Finalize November Arizona conference print production with Accurate Litho.
- Dependency
- Production-ready identity and messaging
- Output
- Conference print materials
Before conference production deadline
In progressStephanie
Review the identity and send feedback
- Dependency
- Identity emailed November 6, 2026
- Output
- Feedback or approval, then final asset handoff
Next
In progressStephanie
Implement website recommendations
- Dependency
- Website review at /website-review
- Output
- Changes made to secondstoryreuse.com. None made yet.
Next
To assign
HILMY
HILMY
Make advisor introductions for CPA, insurance and certification help
- Dependency
- None
- Output
- Advisor conversations scheduled
Next two weeks
In progressHILMY
Draft the positioning hypothesis for pressure testing
- Dependency
- Kickoff notes
- Output
- Positioning options document
Before next session
CompleteHILMY
Review and cluster the priority prospect list privately
- Dependency
- Stephanie's relationship list
- Output
- Prospect clusters and outreach sequencing
Before next session
In progressHILMY
Think through the implementation-partner model
- Dependency
- Service architecture direction
- Output
- Options for handoff, partner network, or strategic lead role
Next session
In progressHILMY
Refine the mission and short-form positioning for Stephanie approval.
- Dependency
- October 5 positioning direction
- Output
- Positioning completed. Confirmed by Hilmy on November 6, 2026.
Before next positioning review
CompleteHILMY
Confirm positioning handoff to Hot Metal / Richard
- Dependency
- Approved/current positioning hierarchy
- Output
- Positioning is complete; handoff record remains to be confirmed.
Next
To confirmHILMY
Deliver the website review
- Dependency
- Website screenshots
- Output
- Website review delivered November 6, 2026 at /website-review.
November 6, 2026
Complete
Hot Metal
Hot Metal
Review client feedback and finish the remaining identity, presentation, speaking, and workshop applications.
- Dependency
- Positioning direction
- Output
- Identity emailed to Stephanie on November 6, 2026 for review.
Ongoing
In progress
Outside advisor
Outside advisor
Confirm entity and tax treatment, including any S-corp election and sales tax questions
- Dependency
- CPA engaged
- Output
- Confirmed tax and accounting setup
To schedule
Needs CPAOutside advisor
Confirm insurance, liability, contracting and procurement requirements
- Dependency
- Service and engagement types defined
- Output
- Standard agreement and coverage guidance
To schedule
Needs counsel