Second Story
October 5, 2026
The current company description, company short and tagline are approved. They anchor the language hierarchy. Positioning completed. Confirmed by Hilmy on November 6, 2026.
October 5, 2026
Practical experience and bridging groups that share goals but not a language are core positioning evidence.
October 5, 2026
Approved by Stephanie at the October 5, 2026 positioning meeting, confirmed by Hilmy. Earlier proposals remain in Positioning versions for reference.
October 5, 2026
Strategic Communications; Program & Policy Consulting; Design & Development Project Consulting; Speaking & Workshops. Public wording and page depth remain open.
October 5, 2026
Real programs, partnerships, coalitions and implementation experience carry the credibility, not generic expertise claims.
September 15, 2026
Second Story leads with Stephanie and speaks in first person. No artificial we. Partners and specialists come in per engagement. Revisit once turning work down becomes routine.
September 15, 2026
Depth in the field, practitioner proof from building a real program, and the ability to translate across disciplines that share a goal but not a language. Confirmed direction. Company description, company short and tagline approved October 5. Positioning completed. Confirmed by Hilmy on November 6, 2026.
September 15, 2026
Not a generalist consultancy, not a content farm, not an outsourced communications department, not a general contractor.
September 15, 2026
These two look like the strongest early engines and get the lead weight now. Current direction, not permanent exclusivity.
September 15, 2026
Stays as a low-friction way in. The guardrail is that Second Story does not become a time-tracking business or invite scope slicing.
September 15, 2026
Strong reuse work is often communicated badly, and this is work Stephanie wants. The shape is still being defined. It is not a general content production service.
September 15, 2026
LLC and bank account are in place. QuickBooks Online is the working choice for bookkeeping and invoicing, to be confirmed against whatever a CPA recommends.
September 15, 2026
Entity and tax election, sales tax treatment, insurance and liability, standard agreements, and procurement or certification requirements are confirmed by qualified advisors. Nothing discussed in session is treated as tax or legal fact.