Session archive

Meetings

Scheduled

September 14, 2026

HILMY, Hot Metal Design Co.

HILMY + Hot Metal, internal design strategy

Agenda

  1. Where the identity work currently standsDirection, open explorations, and what is close to settled.
  2. Sequencing identity against positioningWhich decisions the identity needs from strategy, and which it can lead on.
  3. How this dashboard absorbs the identity laterType, palette, and document system applied without rebuilding the structure.
  4. Shared language for the kickoffSo both sides describe the company the same way to Stephanie.

Scheduled

September 15, 2026

Stephanie Phillips, HILMY

Second Story kickoff

Agenda

  1. 0 to 25 minCompany FoundationEntity, banking, accounting path, classification, billing platform, and the advisors that need to be engaged before anything is filed or signed.
  2. 25 to 45 minFounder Readiness + Commercial RealityStrengths and limits, what drains versus feeds, comfort with selling and pricing, handling no, and building a pipeline without an institution behind it.
  3. 45 to 85 minPositioning + Market DifferentiationPressure test the working hypothesis, define what Second Story is and is not, and read the existing inbound inquiries as market evidence.
  4. 85 to 90 minDecisions, assignments, next sessionWhat is decided, what is owned by whom, and what the next session opens with.

Before we meet

  • List every inbound inquiry with who, what they asked for, and what they seem to needStephanie
  • Answer the founder readiness prompts in writing before the sessionStephanie
  • Identify CPA and counsel candidatesStephanie
  • Draft positioning options to test in the sessionHILMY