Market + Pipeline

In development

Solve for which relationships become the first clients.

Tracked items

Prioritizing the existing relationships
In progress
First client targets
In progress
Tailored outreach per target
Not started
Speaking as a pipeline source
In development
Case studies and credentials
How much of the silo-busting language belongs publicly versus being demonstrated through the copy and case studies.
In progress

Where this stands

Stephanie already has an organized, prioritized set of prospective clients and collaborators. This is not a lead generation problem. It is a sequencing and approach problem.

Next step

Rank the relationships by how close they are to real, funded work.
Write outreach that is specific to each one rather than a general announcement.
No cold calling and no generic launch blast.

Still open

Which five to ten relationships are most likely to become the first clients, and why.
Which conversations can become signed work first.