Brand

Sent for review

Solve for an identity that makes the strategy easier to see.

Tracked items

Identity system from Hot Metal Design Co.
Emailed to Stephanie on November 6, 2026. Awaiting her feedback.
Sent for review
Identity approval and final asset handoff
Follows Stephanie's feedback.
Not started
Messaging
In development
Voice
Not started
Presentation system
Follows feedback on the identity.
To confirm
Credentials story
Not started
Case study structure
Not started
Proposal and deck language
Not started
Website review
Delivered November 6, 2026 at /website-review.
Complete
Implement website recommendations
The review is delivered. No changes have been made to secondstoryreuse.com yet.
Not started
Business development applications
Follows feedback on the identity.
To confirm
November Arizona conference print materials
Accurate Litho is the current printer. Minute Man Press / Lexi is a trusted San Antonio backup/resource through HILMY.
In progress

Stephanie has Accurate Litho set up for the November Arizona conference.
HILMY shared Minute Man Press / Lexi as a trusted local alternative if needed.
Identity and messaging applications need to be production-ready for this conference.

Stephanie first, Second Story as the vehicle. The brand carries her, it does not replace her with a company voice.

Speaking decks and stage presence.
Workshop and facilitation materials, including printed participant pieces.
Presentation and proposal templates.
A public site Stephanie builds herself in Squarespace once the identity system is ready.

Wordmark, logo behavior, lockups, type system, and palette: emailed to Stephanie on November 6, 2026 for review.
Open: Stephanie's feedback, approval, and final asset handoff.
Document and deck templates: to follow the identity, not precede it.
This dashboard is intentionally neutral so the finished identity can be applied without a redesign.

Messaging hierarchy tied to the positioning work in section 03.
Credentials story: what the City work proves, told in a way a buyer can use internally.
Case study structure: situation, obstacle, what was actually done, what survived afterward.