Workstreams

06

Brand

Awaiting design development

Solve for an identity that makes the strategy easier to see.

Tracked items

  • Identity system from Hot Metal Design Co.

    Awaiting design development

  • Messaging

    In development

  • Voice

    Not started

  • Presentation system

    Awaiting design development

  • Credentials story

    Not started

  • Case study structure

    Not started

  • Proposal and deck language

    Not started

  • Website and business development applications

    Awaiting design development

Held for design development

  • Wordmark, logo behavior, and lockups: with Hot Metal, not yet reviewed.
  • Type system and palette: with Hot Metal, not yet reviewed.
  • Document and deck templates: to follow the identity, not precede it.
  • This dashboard is intentionally neutral so the finished identity can be applied without a redesign.

Strategy side that can move now

  • Messaging hierarchy tied to the positioning work in section 03.
  • Credentials story: what the City work proves, told in a way a buyer can use internally.
  • Case study structure: situation, obstacle, what was actually done, what survived afterward.